Choosing a Domain Extension

The days are gone when .com used to be the only option when choosing a domain name for your business. There are now several different extensions to consider. 

• .com: The most popular of the domain extensions. Proven to help increase search engine visibility.
• .co:  The newest of the domain extensions. Offers international recognition. Abbreviation for COmpany, COmmerce, and COmmunity.
• .info:  Indicates “informational” website. Useful for businesses, organizations and individuals.
• .net:  Often used for company infrastructure. Purchasing the .net also helps protect your brand.
• .org:  Popular choice for non-commercial organizations. Also used by businesses to promote their charitable activities.
• .me:  Great for blogs and personal websites.
• .mobi:  Created for mobile websites. Purchasing the .mobi domain also helps protect your brand.
• .us:  Creates an online American identity.
• .biz:  Designed for businesses and used most often for ecommerce websites.
• .ca:  Official “top-level” domain extension for Canada.
• .tv:  Ideal for multimedia websites or websites with a focus on television/video.
• .ws:  Abbreviation for “web site”. Another alternative to .com.
• .asia:  Great for connecting with the Asian market or for websites with an Asian theme.
• .cc:  Top level domain of the Cocos (Keeling) Islands.

Source:  GoDaddy.com

With so many options available, choosing the best domain extension for your business can be confusing. A recent article in Inc.com called How to Choose a Domain Name Extension gives great tips on choosing an extension. For additional information and suggestions contact us at Small Details.