By: Jean Martin
One of the key elements of an effective direct emailing campaign is a well written email. The key elements of a successful marketing campaign are:
- A targeted email list
A targeted direct emailing list of recipients that subscribed to receive emails from you is one of the most important elements of a successful email marketing campaign. Identifying your subscribers’ interests and dividing the email marketing list according to these criteria can enhance your email campaign’s results substantially.
- A great subject line
In an email marketing campaign the subject line is essential as it determines the reader to open the email or to delete it. A direct mailing campaign’s subject line must stimulate the recipient to read the email. Succinctness and truthfulness are the characteristics of the subject line in a successful direct mailing campaign. Testing several variations of the copy to see which one gets better results can improve the impact of the email campaigns.
On the other hand, before getting to convince the recipient to open the email, it has to get past Spam filters. The subject line in a direct mailing campaign must also pass filters. Here are some spam phrases to avoid in your email marketing campaign’s subject line: best price, act now, 100% satisfied, all new, bargain, best price, call free, click to remove, free leads, free offer, never, now, compare rates, free grant money, free installation, free leads, amazing stuff, cash bonus etc. The spam checkers can help you prevent filtering during the emailing campaign.
- Personalize your emails
Building trust becomes easier when you personalize your emails. The probability that the recipients open emails is bigger if they address them personally. Including the recipient’s name in the subject line can improve the results of your emailing campaign if it is done appropriately. Make sure that it flows with the copy.
- An easy readable email
Be aware that in an email marketing campaign three paragraphs are enough for your email. Each Paragraph has to be succinct and focus on a single point. Employ a writing style that is conversational and creates curiosity. Check the copy for spelling mistakes.
Keep in mind that readers usually scan a page in order to identify the important information and then decide if it is interesting for them and if they want to actually read the email. Including bullet points can make scanning easier.
Make sure you include a single link to a landing page in your email. Statistically most recipients do not click on more than one URL.
- Contact information
Use an individual account with a person’s name. The “from” name must be identical for all your direct emailing campaigns. People are less likely to get suspicious about your intentions, if you include contact information in your email.
- Opt-out possibility
In order not to waste the readers’ and your time and energy, it is extremely important to give the recipients the opportunity to opt-out of your direct email list by including an unsubscribe link at the bottom of the email.
Following the recommendations above will make your efforts more productive and will increase your chances of your emailing campaign’s success.
Jean Martin is the Email Marketing expert of Direct Inbox, the company that offers outstanding services in creating and sending highly targeted email campaigns.
Article Source: U Publish Articles
